A 20 million fine for a loyalty scheme
e Norwegian Data Protection Authority has imposed a fine of NOK 20 million on the electronics retailer Elkjøp for the unlawful processing of personal data. Many other businesses in the retail sector make similar mistakes. Retailers with loyalty schemes and other reward programmes should review their processing of customer data and ensure GDPR compliance. Otherwise, they risk not only administrative fines, but worst case also having to delete previously collected customer data.