{"id":27355,"date":"2026-06-08T14:18:34","date_gmt":"2026-06-08T12:18:34","guid":{"rendered":"https:\/\/www.hjort.no\/?p=27355"},"modified":"2026-06-08T14:18:34","modified_gmt":"2026-06-08T12:18:34","slug":"a-20-million-fine-for-a-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/www.hjort.no\/en\/a-20-million-fine-for-a-loyalty-scheme\/","title":{"rendered":"A 20 million fine for a loyalty scheme"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

e Norwegian Data Protection Authority has imposed a fine of NOK 20 million on the electronics retailer Elkj\u00f8p for the unlawful processing of personal data. Many other businesses in the retail sector make similar mistakes. Retailers with loyalty schemes and other reward programmes should review their processing of customer data and ensure GDPR compliance. Otherwise, they risk not only administrative fines, but worst case also having to delete previously collected customer data. <\/p>\n","protected":false},"author":7,"featured_media":15755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-27355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-law"],"acf":[],"yoast_head":"\nA 20 million fine for a loyalty scheme - Hjort<\/title>\n<meta name=\"description\" content=\"Monica Syrdal provides an analysis of the Norwegian Data Protection Authority's NOK 20 million penalty against Elkj\u00f8p for unlawful processing of personal data in its loyalty programme. Covers valid consent requirements, use of customer data for social media advertising, special protections for children's personal data, and the handling of sensitive categories \u2013 with practical implications for businesses operating loyalty or membership schemes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hjort.no\/en\/a-20-million-fine-for-a-loyalty-scheme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 20 million fine for a loyalty scheme - Hjort\" \/>\n<meta property=\"og:description\" content=\"Monica Syrdal provides an analysis of the Norwegian Data Protection Authority's NOK 20 million penalty against Elkj\u00f8p for unlawful processing of personal data in its loyalty programme. 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