{"id":26994,"date":"2026-05-08T10:43:41","date_gmt":"2026-05-08T08:43:41","guid":{"rendered":"https:\/\/www.hjort.no\/?p=26994"},"modified":"2026-05-08T10:43:41","modified_gmt":"2026-05-08T08:43:41","slug":"hjort-advises-fenix-outdoor-on-full-acquisition-of-devold-of-norway","status":"publish","type":"post","link":"https:\/\/www.hjort.no\/en\/hjort-advises-fenix-outdoor-on-full-acquisition-of-devold-of-norway\/","title":{"rendered":"Hjort advises Fenix Outdoor on full acquisition of Devold of Norway"},"content":{"rendered":"<p class=\"xxxmsonormal\" style=\"margin: 0cm;\">The acquisition is in line with Fenix Outdoor\u2019s strategy to strengthen its international position in premium wool products. Fenix Outdoor has described Devold of Norway as the group\u2019s largest wool brand.<\/p>\n<p>Founded in 1853, Devold of Norway is a long-established Norwegian brand known for merino wool products and wool-based clothing for outdoor and everyday use.<\/p>\n<p>Hjort has acted as legal adviser to Fenix Outdoor throughout its ownership journey in Devold, from <a href=\"https:\/\/www.hjort.no\/en\/hjort-has-assisted-fenix-outdoor-international-ag-with-transaction\/\">the acquisition of a 65% stake in March 2025<\/a> to the full acquisition now completed.<\/p>\n<p><a href=\"https:\/\/www.fenixoutdoor.com\/fenix-outdoor-finalized-the-devold-acquisition\/\">Read Fenix Outdoor\u2019s press release here.<\/a><\/p>\n<p>The core Hjort team consisted of Partner <a href=\"https:\/\/www.hjort.no\/en\/menneskene\/thomas-alnaes\/\">Thomas E. Aln\u00e6s<\/a> and Senior Associate <a href=\"https:\/\/www.hjort.no\/en\/menneskene\/magnus-johannesen\/\">Magnus Johannesen<\/a>.<\/p>\n<p>We thank Fenix Outdoor for its trust and congratulate the team on the completion of the transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"lead\">Hjort has advised Fenix Outdoor International AG on its acquisition of the remaining 35% minority stake in Devold of Norway AS. Following completion of the transaction, Fenix Outdoor owns 100% of Devold of Norway.<\/p>\n","protected":false},"author":22,"featured_media":15593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-26994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hjort advises Fenix Outdoor on full acquisition of Devold of Norway - Hjort<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hjort.no\/en\/hjort-advises-fenix-outdoor-on-full-acquisition-of-devold-of-norway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hjort advises Fenix Outdoor on full acquisition of Devold of Norway - Hjort\" \/>\n<meta property=\"og:description\" content=\"Hjort has advised Fenix Outdoor International AG on its acquisition of the remaining 35% minority stake in Devold of Norway AS. 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