{"id":20341,"date":"2024-03-06T12:30:12","date_gmt":"2024-03-06T11:30:12","guid":{"rendered":"https:\/\/www.hjort.no\/?p=20341"},"modified":"2026-03-11T12:36:38","modified_gmt":"2026-03-11T11:36:38","slug":"using-ai-in-companies","status":"publish","type":"post","link":"https:\/\/www.hjort.no\/en\/using-ai-in-companies\/","title":{"rendered":"Legal Issues with use of Artificial Intelligence in Businesses"},"content":{"rendered":"<p>The convergence of generative AI&#8217;s disruptive capabilities, the widespread availability of various AI solutions, and the growing integration of AI into normal business applications, has resulted in an accelerated utilization of AI in businesses. Enterprises across most sectors are now actively exploring the incorporation of AI into their operations, and devising AI strategies, to leverage their services and stay competitive.<\/p>\n<p>Regulators have also increasingly directed their attention toward AI during the last years. Their focus primarily revolves around ensuring ethical use, data privacy, accountability, and transparency in AI systems, aiming to strike a balance between fostering innovation and safeguarding against potential risks associated with AI.<\/p>\n<p>The EU recently reached a provisional agreement on a final draft text of the Artificial Intelligence Act (AI Act), and it represents a pivotal milestone as the first comprehensive regulation specifically targeting AI. But the AI Act will only be one of several legal regulations relevant to the use of AI for business purposes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"lead\">Artificial intelligence (AI) presents opportunities and challenges for businesses. While AI can offer significant benefits, and the risk of not implementing AI can also be perceived as high by many, it is crucial to understand and address the associated legal risks to ensure compliance and ethical AI development. Failure to adhere to legal requirements, or to take proper account of them when planning an AI strategy, can also limit an enterprise\u2019s ability to harness the potential of AI.<\/p>\n","protected":false},"author":7,"featured_media":15232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-20341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Legal Issues with use of Artificial Intelligence in Businesses - Hjort<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hjort.no\/en\/using-ai-in-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legal Issues with use of Artificial Intelligence in Businesses - Hjort\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence (AI) presents opportunities and challenges for businesses. While AI can offer significant benefits, and the risk of not implementing AI can also be perceived as high by many, it is crucial to understand and address the associated legal risks to ensure compliance and ethical AI development. Failure to adhere to legal requirements, or to take proper account of them when planning an AI strategy, can also limit an enterprise\u2019s ability to harness the potential of AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hjort.no\/en\/using-ai-in-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Hjort\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T11:30:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T11:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hjort.no\/wp-content\/uploads\/3V9A8755-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aisha Rana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aisha Rana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/\",\"url\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/\",\"name\":\"Legal Issues with use of Artificial Intelligence in Businesses - Hjort\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hjort.no\\\/wp-content\\\/uploads\\\/3V9A8755-scaled.jpg\",\"datePublished\":\"2024-03-06T11:30:12+00:00\",\"dateModified\":\"2026-03-11T11:36:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/#\\\/schema\\\/person\\\/11564fff49d72268fab64b243298b7d5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/\"]}],\"publisher\":{\"@id\":\"https:\\\/\\\/www.hjort.no\\\/#legalservice\"}},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hjort.no\\\/wp-content\\\/uploads\\\/3V9A8755-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hjort.no\\\/wp-content\\\/uploads\\\/3V9A8755-scaled.jpg\",\"width\":2048,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/using-ai-in-companies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/www.hjort.no\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Legal Issues with use of Artificial Intelligence in Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hjort.no\\\/#website\",\"url\":\"https:\\\/\\\/www.hjort.no\\\/\",\"name\":\"Hjort\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hjort.no\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Legal Issues with use of Artificial Intelligence in Businesses - Hjort","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hjort.no\/en\/using-ai-in-companies\/","og_locale":"en_US","og_type":"article","og_title":"Legal Issues with use of Artificial Intelligence in Businesses - Hjort","og_description":"Artificial intelligence (AI) presents opportunities and challenges for businesses. 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